Integrations · Marketing & growth

Google Ads in the conversation.

Search and display advertising, and usually the biggest line in an acquisition budget. Connect it once and your copilot works with campaigns, ad groups, keywords, conversions and spend without leaving the thread — and your workflows can act on it while the customer is still typing.

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Google Ads

Marketing & growth

01 · COPILOT

Ask for it in plain language. It does the Google Ads part.

Copilot rides inside the inbox. With Google Ads connected it reads campaigns, ad groups, keywords, conversions and spend and acts on them from the same panel as the conversation — no second tab, no copying an order number across.

Read campaign performance for a period
List ad groups and keywords with their cost
Read conversion metrics for a campaign
Pause or enable a campaign

What a specific connection exposes is decided by Google Ads, not by us: Settings → Apps lists the real tools your connection carries, each with its own switch.

02 · WORKFLOWS

Read Google Ads from inside a workflow.

Google Ads is a place a workflow looks things up rather than one that starts it. Trigger on a conversation, a schedule or another app's event, then use an AI Agent step to work in Google Ads and hand the answer to the steps that follow — a message, a CRM update, an escalation.

If Google Ads does publish events to your workspace, they appear in the trigger picker the moment the connection is made.

03 · THE AI AGENT STEP

One step that decides which Google Ads tools to call.

A workflow's AI Agent step runs a bounded tool-calling loop over the apps you have connected and returns an object whose fields you declared. So "find the record, check the status, and give me status and owner" is one step rather than four — and the fields it returns are available to every step after it.

You declare the output

The rows you name become the variables downstream steps read, so a branch can test what Google Ads said.

You cap the effort

A step budget and a model tier per node — the loop stops where you told it to.

Only what you switched on

The loop can call the Google Ads tools you left enabled and nothing else.

What teams do with it

Two ways Google Ads earns its connection.

Cost per conversation, not per click

Cloodot already captures the campaign that brought a visitor in. Joined to Google Ads spend, Copilot can answer what a real conversation cost.

The keyword that generates support tickets

Ask which campaigns produce complaints rather than orders, and pause the one that is buying the wrong intent.

Setup

Connect Google Ads in about a minute.

1
Open Settings → Apps
It is open to everyone in your organization, not just admins — which apps your copilot can reach is part of doing the job.
2
Find Google Ads in Browse
The catalogue runs to hundreds of apps and is searchable. Connect Google Ads from its card.
3
Authorize with your own Google Ads account
You sign in on Google Ads's own screen and approve the access. The connection carries that account's permissions — no API keys are pasted into Cloodot.
4
Choose the tools it may call
Open the connection and switch off anything you would rather it never touched. A tool you switch off is out of reach from the next question onward.

Open Settings → Apps →

Google Ads questions.

How do I connect Google Ads to Cloodot?

Open Settings → Apps in Cloodot, switch to Browse, and search for Google Ads. Connecting it opens Google Ads's own sign-in and consent screen; when you come back, the app is listed as Connected and your copilot can use it. Nothing is installed and no keys are pasted into Cloodot.

What can Cloodot do in Google Ads?

Work of this kind: read campaign performance for a period; list ad groups and keywords with their cost; read conversion metrics for a campaign; pause or enable a campaign. The exact list depends on what your Google Ads account is allowed to do — Settings → Apps shows every tool the connection actually exposes.

Can I limit which Google Ads tools Cloodot may use?

Yes. Open the connection and every tool it exposes is a switch, searchable by name. A tool you switch off is out of reach from the next question onward, so a read-only Google Ads connection is a matter of leaving the writes off.

Can a workflow use Google Ads without a trigger from it?

Yes. Google Ads is read from inside a workflow rather than starting one: a workflow triggered by a conversation, a schedule or another app's event uses an AI Agent step to work in Google Ads and hand its answer to the steps that follow.

Who in my team can connect Google Ads?

Anyone in the organization — Apps is not restricted to admins and owners, because which apps a copilot can reach is part of doing the job. The connection carries the permissions of the Google Ads account that authorized it, so a marketing & growth connection is only ever as broad as the account behind it.

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