How to Add Posts to Your Google Business Profile to Attract Customers

If you have a Google My Business profile, you likely understand its importance in helping customers discover vital information about your business on Google Search and Maps, such as your business name, address, website, and photos. But did you know that your Google My Business profile is also an effective platform for sharing updates and news directly with customers who follow your business?

When it comes to posting on Google My Business to enhance your online visibility and attract potential customers, it can sometimes be challenging to come up with engaging content ideas tailored to your specific business profile.

However, fret no more! In this blog post, we'll unveil 8 tried-and-tested Google My Business post ideas. Dive into some compelling examples from various brands to spark your creativity and get you geared up for your next Google My Business post.

Ideas for Posting on Google My Business

The posts feature on your Google My Business profile empowers you to share updates directly on Google Search and Maps. It's a valuable tool for keeping both existing and potential customers informed about what's happening with your business. If you're new to posting on Google My Business, generating ideas for content might seem daunting. Here are 10 inspiring post ideas to kickstart your creativity:

1. Announce an Upcoming Event

Announce an upcoming event, like a live music night at your café or a book signing at your bookstore, directly on your Google My Business profile.

2. Share a Special Offer

Share a tempting special offer, such as a discount sale or a buy-one-get-one-free deal, to entice customers searching on Google My Business.

3. Introduce a New Product or Service

Introduce a new product or service, whether it's a fresh line of summer clothing or a refreshing flavor of ice cream, to captivate potential customers browsing your Google My Business profile.

4. Embrace Holiday Spirit

Embrace the spirit of holidays, including the quirky ones like National Chocolate Day, by celebrating them on your Google My Business profile.

5. Update on Business Changes

Keep customers updated about your business, whether it's a new store opening or welcoming a new team member, by sharing the news directly on Google My Business.

6. Highlight a Specific Product or Service

Highlight a specific product or service, such as your latest swimsuit collection or a rejuvenating spa treatment, to showcase your offerings on your Google My Business profile.

Showcase Your Products on Google My Business with Stunning Photos

Think of your Google My Business profile as your digital storefront, offering a prime opportunity to attract potential customers with captivating product images. Whether you run a bakery, a bike shop, or a multi-location business, giving people a virtual window-shopping experience can make a significant impact, even on Google Maps.

1. Navigate to your Google My Business profile.

2. Click on Add Photos.

3. Select the most appealing images of your offerings.

4. Craft an inviting description for the post.

5. Hit post to share the photos with your audience.

Remember to adhere to the recommended image size of 480×270 and an aspect ratio of 4:3 for optimal display.

For example, London Cake Bake effectively showcases its delectable menu offerings through captivating photos on Google My Business. Their strategic use of vibrant visuals immediately grabs attention and entices engagement from potential customers browsing the platform.

With these techniques, you can effectively utilize Google My Business posts to showcase your products and entice customers, enhancing your online presence and driving engagement.

Boost Your Business with Compelling Offers

Maximize the impact of your Google My Business profile by crafting enticing Google My Business posts. Engage your audience with irresistible offers and promotions that drive traffic to your business. Incorporate eye-catching visuals, persuasive language, and clear instructions to guide potential customers on how to redeem the offer. Create a sense of urgency and exclusivity to spur immediate action.

For example, 24 Hour Fitness effectively utilizes Google My Business posts to showcase limited-time deals, enticing fitness enthusiasts with a 40-day free offer. Their concise messages and compelling call-to-action buttons drive engagement and foot traffic to their locations.

Announce Exciting Events on Your Google My Business Profile

Keep your audience engaged and informed by leveraging Google My Business posts to announce upcoming events. While social media platforms are commonly used for event promotion, utilizing the upcoming event post type on Google My Business can attract new customers through search engine visibility. For major events, consider linking a dedicated landing page to the Google post for further engagement and conversions.

For example, imagine a pizza store creating an event post to celebrate the World Cup, inviting fans and pizza lovers through the Google Business app. With inviting text, captivating imagery, and timely promotion, it's a recipe for success!

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Showcase Your Wins on Google My Business

Proud of your achievements or awards? Flaunt them on your Google My Business profile to build trust and credibility, especially for local businesses. Potential customers often seek indications of quality and reputation when using Google Search or Maps to find businesses.

For instance, consider how Smith & Associates Law Firm proudly displays their recent recognition as "Best Law Firm of the Year" on their Google My Business profile. Through the use of compelling visuals showcasing their team receiving the award, accompanied by specific accolades and accolade details, they effectively establish their credibility and inspire trust among potential clients.

Highlight Your Expertise on Google My Business

Use Google My Business posts to directly share your industry knowledge with your audience, building authority and strengthening connections. Whether it's how-tos, product comparisons, tips, or DIYs, informative posts can establish your expertise and engage customers.

Take Serena Bolton, a professional photographer, for example. She uses her Google My Business page to share valuable insights on brand photography versus standard headshots, positioning herself as an authority in her field and distinguishing herself from competitors.

By leveraging your Google My Business profile for event announcements, showcasing achievements, and highlighting expertise, you can effectively engage with your audience and drive business growth.

Maximizing Engagement with Google My Business Posts

Stay ahead of the curve with Google My Business posts to keep your audience informed and engaged. Whether it's a location change, updated operating hours, or exciting new services, these posts are your direct line to your customers.

Make sure your Google My Business profile is up-to-date with clear and concise information. Utilize engaging language, captivating visuals, and strong calls to action to grab attention.

Update Your Google My Business Profile

Incorporating a comprehensive web design checklist, here's a prime example of a photographer announcing their revamped website design. By keeping clients informed, attracting more traffic, and ultimately driving conversions, this strategy ensures you're always in the loop.

Showcase Your Expertise with Video Content

Video posts are a powerhouse for showcasing your brand's personality and offerings. They spark higher engagement and shareability, amplifying your brand's reach. Craft compelling videos to highlight your products, services, or brand persona, leveraging Google's preference for rich and dynamic content.

Enhance Your Google My Business Presence with Video

Take a cue from Tranquil Retreat Spa, which leverages Google Posts to showcase its services and ambiance. These authentic glimpses into their offerings build trust and confidence with potential customers, maximizing the impact of your Google My Business presence.

By regularly posting on Google My Business, you keep your audience informed, engaged, and eager to connect with your brand.

Amplify Your Brand with New Partnerships

Harness the power of collaboration by leveraging Google My Business posts to unveil exciting partnerships. Announce these alliances to create a buzz around your brand, highlighting the benefits they bring to the customer experience. By showcasing the value of these new associations, you'll pique curiosity from both sides, enticing customers to delve deeper into what your business has to offer.

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Your customers are eager to hear from you, and Google My Business posts offer the perfect platform to share updates, events, and milestones. Stand out by showcasing more than just your basic business information—highlight what sets you apart and keep the momentum going with regular posts. The more you engage, the more you'll shine.