Which one is worth it: Meta Verification or Twitter Blue?

The blue checkmark, once reserved solely for celebrities and public figures, has transformed social media platforms. Twitter and Meta (formerly Facebook) have introduced new subscription services, namely Twitter Blue and Meta Verified, allowing users to access additional benefits by paying a monthly or yearly fee. These services expand the reach of verification beyond the traditional realm and offer users exclusive perks.

As companies evaluate the new landscape of paid verifications, they are questioning the value it brings to their interactions with users. While the introduction of paid verification services does not mark a significant shift, it does present some potential advantages worth considering.

What is Meta - verification?

Meta Verified is a verification program that allows users to obtain the prestigious blue checkmark on their profiles, signifying authenticity and credibility. Recently, Twitter also introduced its subscription program called Twitter Blue, which provides users with the opportunity to access the blue checkmark and enjoy extra advantages such as reduced displayed advertising and the ability to edit published messages. By subscribing to Twitter Blue and supporting the platform with a monthly fee, users can unlock these exclusive features and enhance their overall Twitter experience.

What features do you get?

Both Twitter Blue's new version and Meta Verified offer exclusive features to subscribers, providing added benefits not available to free users. These similarities include:

• Verified profile badge

• Customer support

What are the recent features exclusive in Meta verification?

Although additional customization options are available, the primary focus of Meta  Verified's special features is user security.

• Human support agents are available.

• Stickers crafted specifically for Instagram stories and Facebook loops

• Two accounts (Facebook and Instagram) have been verified.

• Accounts are actively monitored for impersonation.

Twitter Blue tick 

While Twitter Blue offers a paid verification feature that is available to all users, there are specific eligibility criteria that need to be met. These criteria include

Account Age and Activity: The account should be at least 90 days old and have been actively used in the past 30 days.

Display Name and Profile Photo: The account should have a display name and a profile photo associated with it.

Confirmed Phone Number: Users need to have a confirmed phone number linked to their Twitter account.

Profile Changes: The account should not have made recent changes to its profile picture, username, or display name.

Transparency and Compliance: The account should not exhibit misleading or deceptive behavior, nor engage in spamming or manipulation of the platform.

What are the recent features exclusive to Twitter verification?

• Ad-free Experience 

  
  

• Bookmark Folders

  
  

• Undo Tweet

  
  

• Reader Mode

  
  

• Customizable App Icons

  
  

• Dedicated Customer Support

  
  

• Tweet editing and undoing

  
  

• Tweets that are longer up to 4,000 characters, unlike 280 characters for non-subscribed users

  
  

• Folders for bookmarks

  
  

• NFT profile images

  
  

• Personalized app icons

  
  

• Themes With Colors

  
  

• Individualized navigation

  
  

• A shortcut to your network's most popular articles

  
  

• In one tab, you may find podcasts, themed audio stations, recorded Spaces, and Live Spaces.

  
  

• Two-factor authentication SMS 

  
  

• Post longer videos upto 60 mins
  
  

  

Price comparison for both Meta and Twitter verification

Advantages of Meta verification and Twitter blue

#1 - Help with influencer marketing strategy

Having Meta Verified or Twitter Blue accounts gives businesses more information about content providers they want to hire. This additional verification aids in weighing the benefits and drawbacks of working with certain influencers.

#2 - Extending the scope

Verified accounts benefit from greater exposure through Meta Verified and Twitter Blue. This is especially useful given the algorithmic constraints of sites such as Facebook and Instagram, where organic content frequently fails to reach a broader audience. The expanded reach helps not only influencers but all people who interact with or share a company's content.

#3 Reduce the level of invisibility

Meta Verified and Twitter Blue make it more difficult for anonymous users to participate in illicit or arbitrary acts against a business by demanding genuine names and authentication. While it may not entirely prevent trolling, it does assist in identifying and holding offenders accountable for their behavior. When managing customer support on various platforms, this authentication procedure offers an added degree of confidence.

Is it worth using paid verification?

Determining whether paid verification is right for you requires careful consideration of the benefits and potential implications. Here are some important points to keep in mind:

1. Beware of sharing personal information: It is crucial to never disclose personal information or account details to other social media users. Protect your privacy and stay cautious.

2. Research and verify requests for money: If someone asks you to send money for a specific cause or reason, conduct thorough research outside of social media to ensure the legitimacy of the request. Be vigilant to avoid falling victim to scams.

3. Fact-check before sharing information: Misinformation spreads rapidly on social media platforms, including through AI-generated content such as images and videos. Before sharing any information, particularly visuals, take the time to fact-check it to prevent the dissemination of false or misleading content.

4. Implement two-factor authentication: To enhance the security of your accounts, utilize two-factor authentication. This extra layer of protection helps safeguard your profiles. Additionally, remember to save your backup or recovery code for platforms like Twitter, Facebook, and Instagram in case you need to regain access to your account.

Meta has completed a trial of Meta Verified in Australia and New Zealand, yielding positive results. As a next step, Meta's CEO, Mark Zuckerberg, announced the testing phase for Meta Verified in the United States on March 17th, 2023. On the other hand, Twitter Blue has been offering paid verification since November 2022, but the platform has not yet removed the legacy verification checkmarks.