How Nextdoor Reviews Benefit Your Small Business

Are you a business aiming to enhance your presence in the local market? If so, establishing an active and engaged profile on Nextdoor is essential. This widely-used social media platform enables businesses to share updates, promote special offers, and solicit reviews from local customers.

Maximizing Nextdoor's potential for your company entails a degree of comprehension and investigation. Hence, we've compiled a comprehensive Nextdoor review guide tailored to businesses like yours.

Recommended guide: Step Up Your Local SEO Game with Google My Business

What exactly is Nextdoor?

Nextdoor is a social network where neighbors connect online. People join by sharing their home addresses and becoming part of a digital neighborhood. They can then talk to neighbors, share tips about local services, find lost pets, sell things, and more. For businesses, Nextdoor reviews are a great way to get to know the community, advertise, and get reviews from customers.

Why do Nextdoor reviews matter?

For small businesses, local customers are crucial. Being active on Nextdoor can help you gain support from your neighborhood and build trust with nearby residents. This is particularly important in today's trend of favoring local businesses.

Nextdoor reviews value recommendations from local community members more than those from strangers online, even more than platforms like Yelp. This is the key advantage of the Nextdoor app for businesses.

Recommended guide: Best reputation management strategies for small business

Steps to advertise your business on Nextdoor

Understanding why Nextdoor reviews matter is just the beginning. The next step is to get those reviews. Here are some easy tips to help you get started with getting recommendations and how to keep them coming.

Step 1: Set Up Your Nextdoor Business Page

To create your Nextdoor business page, start by creating a business account. You'll need to provide some business information, like the company name, address, and relevant categories. Once done, claim your business page. If your company is already listed on Nextdoor, you'll be prompted to claim it to prevent duplicate listings.

Step 2: Manage Multiple Locations Efficiently

For multi-location companies, one business account can handle up to 10 different locations. This simplifies management, as you only need to log in to one account. However, each location must create or claim its business page. This ensures they can gather recommendations specific to their branch. When users search for a product or service, the nearest location will appear on their feed.

Recommended guide: 

Step 3: Optimize Your Nextdoor Business Page

After activating your business page, enhance it by uploading images, adding contact details, and a company description. If relevant, include a contractor license number. Optimizing your page makes it easier for users to discover your company on Nextdoor, increasing your chances of attracting potential customers.

Step 4: Promote Your Business Page

Once your business page is ready, begin creating content to attract new neighbors. This content boosts brand visibility and strengthens your presence on the platform. If you're unsure what to post, consider offering discounts or promotions for your products and services. This encourages neighbors to engage with your company and learn more about what you offer.

Step 5: Utilize Business Posts

Make the most of the two free business posts available each month once your account is verified. Use these posts to engage with neighbors and gather recommendations. Share your business story, highlight your products and services, and spotlight existing recommendations. Encourage engagement by asking neighbors to like or recommend your business. Leveraging recommendations in your posts boosts visibility and trustworthiness, providing free advertising while showing appreciation to those who left recommendations.

Step 7: Ask for Recommendations

To get recommendations on Nextdoor, ask people when they request suggestions in a post. Then, neighbors can comment with their recommendations, and if they mention your business name, Nextdoor will help them link to your business page.

Just like getting reviews on other websites, you have to ask for recommendations on Nextdoor too. Fortunately, there are many ways to do this. Here are some easy ways:

• When people ask for suggestions on Nextdoor, remind your customers to recommend your business. Nextdoor helps link your business's page when your name is mentioned.

  
  

• Send personalized emails to past customers, kindly asking for their recommendations on Nextdoor.

  
  

• After a transaction, thank your customers in person and ask for a recommendation on Nextdoor.

  
  

• Share upcoming events on the Events Calendar to subtly promote your business and allow locals to plan.

  
  

• Be active on local community pages by giving recommendations when asked and tagging your business.

  
  

• Tell customers about local deals and encourage them to leave reviews after using your services or products.

  
  

• Always be polite and professional when communicating, whether it's through Nextdoor, social media, or email.

  
  

• Promote your Nextdoor Business Page on your website, social media, and through email to reach more people and ask for recommendations.

  
  

• Put QR codes linking to your business page at local events to make it easy for neighbors to leave recommendations.

  
  

How to claim your Nextdoor business page 

To establish a presence for your business on Nextdoor, claiming your business page is essential. Follow these steps to ensure your business is visible to potential customers:

• Begin by searching for your company name in the Nextdoor directory.

• When you locate your company, click on the "Claim" option next to it.

• As the owner, an employee, or an authorized representative, you are eligible to claim your business page.

• You have the option to claim your page as either a business entity or an individual, depending on how you operate.

• If there isn't an existing page for your business, you can create a new one. This allows you to enjoy advantages like running local ads independently of existing reviews.

• Provide the necessary information such as your name, email, and preferred password for the business account. Alternatively, sign in using your Nextdoor account details.

• It's advisable not to claim your business through your account if you require assistance managing the page, as this would involve sharing your credentials with employees. Instead, create a dedicated Nextdoor business account.

• Upon claiming your business page, Nextdoor will initiate a verification process by calling the provided phone number. Simply enter the verification code to complete the process.

Utilizing Nextdoor's Business Feature: Nextdoor Ads

While Nextdoor reviews and recommendations hold significant importance for promoting your company within the community, the platform also offers a valuable business feature to enhance your visibility locally.

Nextdoor Ads

If you're seeking to amplify your presence within your neighborhood and have room in your marketing budget, Nextdoor Ads provides an effective means to target potential customers in your area. Here's how to get started:

Set your goal: Determine your objective - whether it's driving traffic to your website, promoting a sale, or encouraging direct outreach from neighbors. Clarifying your goal ensures you achieve the best return on investment.

Create your ad: Begin by crafting your ad, setting a compelling headline, incorporating an engaging photo, selecting a suitable call-to-action button, and adding your website URL. Preview your ad to ensure it aligns with your objectives.

Select your audience: Tailor your audience by setting a radius or specifying particular zip codes. Targeting specific areas enhances the likelihood of reaching your desired audience and maximizing the value of your ad investment.

Set your daily budget: Maintain control over your spending by setting a daily budget for your ads. This helps track expenditures and ensures you stay within budget constraints. Adjustments to daily spending can be made at any time, and ads can be paused to manage costs effectively.

Publish your ad: Upon adding your payment method, proceed to publish your ad. You'll also gain access to performance tracking, allowing you to make necessary adjustments for future campaigns.

Once your ads are live, they will appear as full posts in neighbors' newsfeeds, on the right-hand rail of the desktop version's newsfeed section, and within the "For Sale" section of the site.

Harnessing Nextdoor Ads empowers your business to garner attention swiftly within the local community, driving engagement and fostering connections with potential customers.

Recommended guide: Positive Review Responses with Examples

Enhance Your Local Reputation with Cloodot 

As a business owner, juggling various responsibilities often leaves little time to monitor and manage online reviews across platforms like Google, Yelp, Facebook, and now Nextdoor. Fortunately, Cloodot offers a comprehensive solution for maintaining a stellar online presence.

Cloodot's Reviews feature streamlines review management processes, ensuring you're abreast of feedback across all platforms, including Nextdoor.

Here's a glimpse of what Cloodot brings to the table:

Centralized review management: Simplify your workflow by accessing and responding to reviews from multiple platforms within a single interface.

Automated review request: Streamline review acquisition by automating review requests via email or SMS, ensuring a steady flow of feedback from satisfied customers.

All-in-one Ai Business messaging software: Effortlessly manage customer messages from a unified inbox, enhancing communication efficiency.

These tools will help you create a great online image that customers will love. They make it easier for customers to manage their reputation online and build trust with people who will become their customers.