How Facebook can help you gain more customers

Facebook maintains its status as the top social media and review platform, serving as the primary hub where friends come together to connect and share online. Beyond being a social meeting point, Facebook has evolved into a platform where businesses can engage with customers and promote themselves.

In this article, we'll explore 10 effective ways to leverage Facebook to gain more customers. Regardless of whether you're a large corporation or a small local business, Facebook is a potent marketing instrument. It offers an ideal space to keep your customers updated, establish a strong brand identity, and expand your outreach.

1. Facebook helps you boost your brand 

Facebook offers a valuable way to boost your online brand. Your online presence holds unprecedented significance, especially as consumer interest in mobile and social media shopping continues to surge. Facebook emerges as a top-tier platform to engage with potential customers, whether they're in your local vicinity or across the globe.

With an impressive user base exceeding 2.9 billion monthly users, as per Statista's data, Facebook stands out as the unrivaled social network in terms of potential exposure for your business. As the pioneering social media platform that achieved widespread acclaim, Facebook provides an extensive toolkit of integration features, encompassing follow buttons, account logins, and image sharing. Effectively harnessing these tools can guide customers back to your business website and emphasize your online content. 

2. Exploring Facebook Advertising: Classic Ads

Within the Facebook ecosystem, you'll discover a unique advertising avenue known as Facebook ads. These ads are prominently displayed in the side columns of the Facebook website and are commonly referred to as marketplace Ads. They typically comprise a headline, accompanying text, an image, and a clickable link, guiding users to various destinations such as a Facebook page, an app, or an external website.

Key features of Facebook advertising encompass:

• Precise Demographic Targeting: Leverage Facebook's rich user data to tailor your ad campaigns based on parameters like age, location, education, and interests.

• Budget Management: Exercise control over your ad expenditure, aligning it with your financial objectives.

• Ad Experimentation: Run multiple ad variations concurrently, enabling you to compare their effectiveness and optimize your campaign setup.

• Performance Insights: Access integrated tools for monitoring and measuring the impact of your ads.

• Local Business Focus: Tailor your advertising efforts to specific geographical areas, a boon for local businesses.

  
  

Facebook keeps its ad click-through rates (CTR) under wraps, making it challenging to gauge the true effectiveness of Facebook ads. However, Facebook ads typically achieve a CTR of approximately 0.061% with an average cost-per-click (CPC) of around $0.90. Keep in mind that the cost of Facebook advertising can fluctuate significantly, depending on your chosen targeting criteria and the competitive landscape in your industry.

3. Earn the "Very Responsive to Messages" Badge on Facebook:

If you consistently respond promptly to user messages on Facebook, you can attain a "Very Responsive to Messages" badge. This badge will appear below your Page's cover photo if you maintain a response rate of 90% and a response time of 14 minutes within the past seven days.

Even if you haven't earned the badge yet but are generally responsive, Facebook will still highlight your responsiveness to visitors. If you're not very responsive, there won't be any indication. So, while not having the badge isn't critical, it signals to users that your business values their needs and is attentive.

Additionally, Facebook's "Messenger" tool offers numerous functionalities for businesses. We recommend exploring its potential for communication and support purposes."

4. Effortless Appointment Scheduling with Facebook's Book Now Tool:

Small businesses can leverage Facebook's Book Now feature to simplify appointment scheduling. This tool seamlessly integrates with a business's calendar system, allowing customers to schedule appointments or demos at their convenience.

Streamlining Appointment Booking:

By enabling customers to schedule appointments through Facebook, businesses can potentially reduce the volume of phone calls required for bookings and minimize the time spent managing online booking systems. Automated messages can further streamline the process, making it more efficient than manual scheduling.

Once customers have booked their appointment, they'll receive a calendar invite, along with vital information, directions, and instructions.

5. Foster a Community Spirit

Establishing Facebook Groups provides an excellent means to unite individuals who share common interests and cultivate a genuine sense of community around your brand.

Consider utilizing a Facebook Group to disseminate information about upcoming events, educational tutorials, user-generated content (with proper permission and credit), or heartwarming customer success stories. Encourage group members to contribute their content as well. The key is to leverage Facebook Groups as a sincere way to engage with customers without employing overtly sales-focused tactics.

For instance, the workout apparel brand Lululemon manages a public Facebook Group called "Lululemon Sweatlife," boasting more than 12,000 members. Within this group, the brand shares home workout routines fosters connections among members, and facilitates the formation of friendships along the way.

6. Leverage Audience Insights for In-Depth Audience Understanding:

To create the most effective Facebook ads, it's essential to craft high-quality, contextually relevant advertisements that seamlessly blend into the Facebook user experience. Gain valuable insights into your customers and potential leads through Audience Insights with Cloodot Insights. 

Utilize this tool to enhance the precision of your ad targeting and gain a deeper understanding of your audience, even if you're not currently running ads to them. How does it work? The data it provides can empower you to develop more robust buyer personas, craft more engaging content, and uncover valuable insights for competitive research.

7. Incorporate Diverse Communication Channels

Integrating multiple communication channels into your sales strategy is a critical step. Each social network has the potential to complement the others effectively. As a suggestion, consider incorporating WhatsApp and Instagram, as they are part of the Facebook ecosystem and seamlessly complement one another. Expanding your channel portfolio within your strategy can significantly enhance the overall customer experience on Facebook.

If you're seeking an efficient way to integrate multiple channels, you can explore the capabilities of Cloodot by clicking here.

8. Harness the Power of Customer Reviews:

Customer reviews play a pivotal role in influencing purchase decisions, with a significant 89% of customers referring to reviews before making a buying choice.

Reviews serve as valuable insights from past buyers, aiding potential customers in evaluating whether to invest in a product or service.

Enabling reviews on your Facebook page can effectively encourage prospective customers to choose your brand for their needs. Furthermore, engaging with customers and strategically requesting reviews at opportune moments is vital for expanding your customer base.

9. Exceptional Customer Support

Providing outstanding customer support plays a pivotal role in enhancing the user experience on Facebook. It's crucial to ensure that your team members are delivering courteous and friendly service to all your customers on the platform.

10. Post-Purchase Assistance

Additionally, post-purchase assistance holds significant importance in the overall user experience. Making customers feel valued is essential, so welcoming post-sale inquiries or comments is always beneficial.

It's important to note that different social networks serve distinct purposes. For instance, Twitter allows businesses to share news or concise updates within its 240-character limit. However, Facebook stands out by offering the most comprehensive array of features for businesses and networking.

Unlock Insights Across Social Media

If you're seeking to gain deeper insights into your various social media platforms and centralize essential elements like reviews, chats, feedback, marketing campaigns, and analytical reports, look no further than Cloodot. Cloodot presents an all-inclusive solution, offering a suite of Software as a Service (SaaS) products. These leverage AI and automation technologies to assist businesses in streamlining and modernizing their approach to customer experience management, encompassing reviews, messaging, and in-depth analysis reports.